Bradmark is changing its pricing model

HP 3000 software provider Bradmark Technologies is taking an all-inclusive approach to pricing its products, according to a plan from marketing director John Mitchell. Calling it “The Great Escape,” the company will be writing its business with support services included, meaning that support isn’t optional anymore for Bradmark’s customers. Enterprise Software Agreements “provide Bradmark customers with a single enterprise-wide agreement for all licenses rather than a pricing schedule based on servers, seats or CPUs,” according to a company release. “The ESA provides fixed maintenance schedules with pre-agreed terms and no annual license reconciliation.”

Software firms usually write one-year support contracts with customers which have a renewal date, a point where the customers can choose to step away from support fees. “This is our most aggressive move yet,” said Bradmark’s CEO Brad Tashenberg. “With this program we hope to offer a better alternative while providing superior software and service to our customers at a significant savings.”