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December 1998
CSY fills marketing, R&D posts
Open Skies departures filled quickly with HP veterans

The HP Commercial Systems Division (CSY) moved quickly to fill two posts vacated as a result of its purchase of Open Skies, naming a new worldwide marketing manager and new R&D section chiefs for the division.

General Manager Harry Sterling announced that Christine Martino will take the marketing post vacated when Roy Breslawski became the marketing director for CSY’s new Open Skies Operation. Martino comes to the HP 3000 division from work in HP’s Test and Measurement Broadcast Solutions operation, selling products such as the HP MediaStream video servers to the broadcast and cable television industry.

Martino, who started her job on December 1, also worked in HP’s Networking Division in a prior post. She has 20 years of industry experience, with the first 10 at Control Data Corp. and the second at HP. With a Computer Science degree from San Jose State she had early roles in telecommunications and networking. Until her move to HP’s Video Communications Division (VID) 4 years ago, the bulk of her career has been in networking. When she started at HP she held a technical support role in the HP-IBM networking area.

Martino later moved into high-speed networking products such as ATM and Fibre Channel. Most recently she has held a variety of marketing management roles at VID, including MARCOM manager, outbound marketing manager and technical marketing manager.

The new marketing manager’s interest in the 3000 division revolves around a desire to drive the system into new customer sites.

“What appealed to me about CSY was the mixture of a mature marketplace with a very solid and loyal installed base — yet there’s a desire to move the 3000 into some new businesses,” Martino said.” That’s a very appealing and interesting combination to me.”

“The time I spent in the Video division was all in very emerging markets,” she added. “CSY was interested in me because it’s a very established and mature marketplace, but since we wanted to go into new markets, I can really leverage what I learned in emerging markets.”

Within a week of Martino’s appointment, CSY’s R&D chief Winston Prather announced his choice to fill the post vacated when Jim Sartain left to lead the Open Skies R&D group. Prather named two managers already guiding HP’s 3000 growth strategy to job-share the position, Pam Bennett and Becky McBride.

“Jim Sartain has made significant contributions to the success of the HP 3000 and to our customers,” Prather said. “I’m very excited for him to get his opportunity.

“I’m equally excited to announce his replacement. Pam Bennett and Becky McBride have both been long-time members of the CSY R&D management team, most recently responsible for leading our Growth Solution Team, which plans and implements our future platform, performance, capacity and architectural IA-64 development work. Pam and Becky both have also worked extensively with customers and Interex.”

Prather said McBride and Bennett will have responsibility for leading the strategy and product development for Internet, Interoperability and Databases, as well as overall software delivery and customer escalation management.

Martino talks about her marketing plans and style in the FlashPaper


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