ICS user group affair shows contact that grows customer
loyalty, prospects
At
the heart of the Las Vegas strip, a group of HP 3000 customers are
placing a sure bet. Theyre wagering that three days spent in
this town of chance will help their careers and their organizations.
One of the oldest HP 3000 application providers is paying off,
hosting an application users conference.
In
this modest hotel/casinos meeting room, the e3000 community is
advancing. Idaho Computer Services (ICS) has called customers to its
annual user group meeting in the Imperial Palace, the tenth straight
meeting in the 25-year history of ICS. The cities, counties and
schools which use ICS software have sent the front-line citizens of
the e3000 community: people who IT managers call end-users.
Todays discussions are about the ICS financials
programs: when the advances in the applications will be ready, how
many are still outstanding, and what the customers want to put on the
to-do list for the year to come. ICS engineers like Ben Pratt are
listening as the users of applications ask for updates to reports and
fixes for processes.
This customer, a services director for a county, is going
over a report from the ICS application. Shes got specific
suggestions on how it could be more useful to her, and Pratt takes
notes. ICS fine-tunes much of its software for its customers, and
sometimes the changes carry a cost if theyre so specific few
other cities could use them.
Be sure to tell me how much these will be before you
do them, the director tells Pratt. The talk then shifts to
personnel changes in her organization, and several other attendees
chat with her like theyre catching up on family members.
While the 3000s calendar has long been dominated by
the IT-focused meetings of Regional User Groups, MIS management at HP
World and technical nuances in Special Interest Groups, theres
another level of exchange with a long tradition in the community.
These are the meetings wrapped around the applications for the
platform. At these kinds of conferences, attendees are more likely to
call the system the HP when they refer to the computer at
all. Frequently, they arent sure which model of e3000 is doing
the job for them.
It
rarely matters, either. Users like the ones meeting in this hotel in
the heart of the Vegas strip have much more important information to
exchange. The national user meeting for ICS gathers people with more
in common than just the companys products. Many attendees are
doing the same kind of job for the municipal entities and educational
institutions, and theyre sharing tips about how to share the
information in their e3000s. Details like how to generate reports
which will satisfy local banks come up, nuances that surface far more
often than talk of the latest e3000 Web development tool, or which
patch includes new storage commands.
Attendees like Jan Hutton are typical at an application
vendors meeting like the ICS NUG. The Director of Business
Services for the Central Valley School District in Greenacres, Wash.,
shes getting ready to pilot the new user interface for the ICS
software her district employees use. Hutton is getting a closer look
at what the new Visual Basic interface will do to improve the
usability of applications.
Were gathering some of our users together to
help us customize the plans for what were going to use as
pull-down menus, Hutton said. The implementation date is
set for August, the beginning of the next school year.
Her 10,300-student school district has moved to the ICS
application after 15 years of service from another, older
application. When the district evaluated a better-looking alternative
that called for a server at each site in the district, the price tag
was a real drain on our budget, about $200,000 a year. In this
day and age there isnt an extra $200,000 in resources,
Hutton said.
The ICS applications are getting graphical interfaces for
Windows PCs this year, and Hutton is at the meeting to provide input
on how the interface would best serve her employees. These are
clerical staff, counselors, and assistant principals responsible for
disciplinary activity.
The most important goal for Hutton in being at the ICS
meeting is Networking. Theres a lot of value and added
worth in being able to network with people and get to know people
from other school districts in the state of Washington. We talk about
how they use the software for applications and how we use it, and
find the best of both worlds.
This level of exchange, with many of the attendees coming
from the Pacific Northwest region, makes meetings of application
vendors part reunion and part celebration. ICS users are encouraged
to bring a present for a gift exchange, a tradition where the gifts
brag on the best a small city or a remote county has to offer.
ICS promotes this family feeling in its opening remarks,
offered in the same room where a continental breakfast is served.
The user group meeting has always been home-town, family,
marketing director Brian Matsuoka says on the first day. If
youre not quite feeling that way yet, my mission is that you do
feel that way when youre getting ready to go home.
The software vendor is strutting its latest stuff at the
meeting, much like any vendor would at any conference. ICS is proud
of its overhaul of applications like general ledger, accounts
payable, fixed assets and human resources. The graphical interfaces
are a new dawning for ICS, managing partner Phil Jones
tells the attendees.
The new look for the apps is a result of a new partnership
with Bradmark and the work of Robust Systems, whose VB-View toolkit
transformed the VPlus programs. ICS also got help from HP to put on
the meeting funding to help ICS throw a barbecue dinner at a
local ranch. The e3000 division (CSY) is putting its marketing
support out in this kind of application community, a place where CSY
believes new systems get sold.
Were pleased to support and be a part of this
venue, said Christine Martino, the worldwide marketing manager
for the e3000. This conference provides users with the
opportunity to interact with their peers, as well as the partners
that supply their total solution. This interaction really helps to
build a community around the application, which truly enhances
customer satisfaction.
ICS confirms that attendees at its user conference talk
afterward with colleagues in neighboring cities and entities about
their solutions on the HP systems. This kind of word-of-mouth
reference opens doors for the system. Once the user base got to a
critical mass of about 50 or more, ICS began hosting the meetings.
Some attendees look forward to the meeting as a chance to
get new features created without any extra charge. Harvey Wilds,
Director of Finance at New Mexico Tech University, says his goal is
getting other customers support for enhancement requests.
I usually come here to do a little politicking to
get some things I need done free, Wilds says. Ive
got some gripes, and if enough people have the same gripe, they
decide its a customer complaint and fix it for nothing.
He says he orders special programs from ICS several times a year, and
uses the meeting to confer with the programmers doing the work.
Wilds said he likes the access in working with a company
the size of ICS, which has about 200 customers. We work with
other vendors, and you can hardly get them on the phone, he
says. One of Wilds other vendors, Banner/SCT, is having a user
group conference the same week as the ICS meeting, and
theyve got 12,000 people there. About 70 users of ICS
software are in Las Vegas for this meeting, making the level of
exchanges personal and immediate.
The users also attend as a way to reconnect with
colleagues. Diana Vaughn, Assistant Director of Central Services for
Island County in Washington state, has been to every ICS conference.
The meetings began in the ICS headquarters of Twin Falls, Idaho, and
then moved to Jackpot, Nevada for a few years.
You get more out of talking with the other users
here than by just calling the programmers, Vaughn says. Her
county, which covers two islands in Puget Sound, has been using ICS
software since 1985 to manage finances, payroll and vehicle
maintenance. Vaughn is also trying to convince other users to ask for
the same changes she needs in the ICS applications. If they
want the same change as you do, then [ICS] does it for free. It might
be something somebody else wants.
The director says shes glad her applications are
getting Windows interfaces, to help preserve the e3000s place
in the organization. A more modern interface helps the systems
status. Its been a workhorse, a wonderful machine,
Vaughn says of her server, which she identifies as a Series 937
supporting 35 users. I dont ever have to do anything with
it I love it.
Vaughn says, I always learn from these guys, just by
watching them or asking questions. Theyre very good at
explaining things. I always find something new to do with W-2s, and
then I get to see if the county can take advantage of it.
A
cut in funding at her county has made her attendance more crucial
this year. Instead of sending six employees to the conference, only
Vaughn is attending this year. Shes more technical than some
users in attendance today, talking about using Lund Performance
Systems SOS to manage 3000 performance and adjust queue
priorities. Vaughn also does all the countys reporting
management with the DataNow! utility that ICS offers. Two different
levels of DataNow! training are part of the conference, plus a
DataNow! roundtable to discuss enhances and bug fixes.
The ICS conference is the only e3000-related meeting
Vaughn attends each year. She used to attend a regional user group
meeting in Seattle, but it got to be really big sites there,
and the little guys just got lost in the mix, so I quit
going.
Modest shops from small-town locales are a big part of an
ICS user group meeting. Don Knight works in the City of Safford,
Ariz, a community of 10,000 where hes listed as the MIS
Supervisor. But his responsibilities include database management and
reporting, after starting with the city as its finance director.
I work for the guy I hired as one of our accountants, he
says.
Coming to the Las Vegas strip for education each year is a
sure bet for Knight and others in this meeting room. We brought
six people to the conference, he says. The rubbing
shoulders and learning what the other sites are doing is a very good
training opportunity, and its an opportunity to get our needs
out to ICS. He looks around the room at people learning, and
sharing what they need. They want to please us as their
customers. This conference has really helped both ICS and the
users.